I handled custom logo design, overall branding, marketing, and illustration for the hit animated DreamWorks movie-turned-musical, 'Shrek: The Musical'.
I crafted the custom logo to capture Shrek's iconic oversized look, adding textures for a realistic touch while keeping it true to the movie's feel.
The main advertising illustration focused on the poster, depicting Shrek and Donkey's adventure to rescue Princess Fiona from her fiery captivity. It reflects a key moment in the musical, under moonlight, marking Act 1's climax.
The program design took cues from the storybook theme central to both the movie and musical. It blended character and stage photography with custom illustrations, all evoking the gothic, medieval setting.
I also created projection illustrations showing a pivotal scene in afternoon, sunset, and moonlight settings.
For marketing, I used these elements to create newspaper ads, social media posts, and digital billboards.
Photography: Belinda Elliot, Lynne McKenzie