For this vibrant and whimsical production, I was responsible for the full visual identity, including the custom logo, overall branding, main show poster, character posters, and the show program.
The design direction was rooted deeply in the imaginative world of Dr. Seuss. Nearly all visual elements featured original hand-drawn illustrations—trees, hills, skies, and textures—all inspired by the iconic, playful linework and surreal landscapes of Seuss's books.
The custom logo was designed to feel bold and theatrical while paying homage to classic Seuss typography, giving the production a distinctive and professional look.
Each character poster spotlighted individual cast members in costume, paired with custom Seussian backdrops that tied them into the world of the show.
For the program, I extended the brand language using these hand-illustrated elements and cohesive layouts, ensuring every piece of design worked together to immerse the audience in the whimsical universe from the moment they open the book. The program body was printed on an uncoated paper to further immerse the reader, by resembling the iconic Dr. Seuss’ books.
This project was a joy to bring to life, filled with color, imagination, and theatrical flair—just like Seuss himself.
The project was lucky enough to be nominated for a Music Theatre Guild Award for Creative Design and/or Technical Achievement.